Diamond Jewelry Store – Generated 327% ROAS With Over $72000 Revenue within 3 months


Google Ads Case Study: Diamond Jewelry Store

Client Background

  • Client Name: Timeless Treasures Jewelry (An Antique Jewelry Store)
  • Industry: Luxury Retail, E-commerce (Antique Jewelry, Collectibles)
  • Location/Target Market: USA
  • Brief Description of the Client\’s Business: Timeless Treasures Jewelry is a distinguished online and physical retailer specializing in unique, handcrafted, and one-of-a-kind antique jewelry pieces. They cater to a discerning clientele of collectors and enthusiasts who appreciate the history, artistry, and rarity of vintage and antique adornments. Their mission is to connect exquisite pieces with passionate new owners.

The Challenge

To revitalize the client\’s Google Ads performance and achieve their objectives, I have implemented a multi-pronged, data-driven strategy focused on precision targeting, continuous optimization, and the strategic deployment of Performance Max campaigns:

The Solution: Google Ads Strategy

Our overall Google Ads strategy for Blast Vitality focused on maximizing revenue and efficiency within a constrained budget, leveraging meticulous optimization and data-driven decisions.

Campaign Types Implemented:

  • Performance Max (PMax): Utilized for 80% of the budget to maximize reach and conversions across all Google channels.
  • Google Search Ads: Allocated 20% of the budget for highly targeted keyword-based campaigns.

Key Strategic Elements & Tactics:

  • Strategic Performance Max (PMax) Implementation: Recognizing the unique, broad appeal of antique jewelry to a diverse audience across Google\’s channels, we allocated 80% of the campaign budget to Performance Max. This allowed us to efficiently reach potential collectors and enthusiasts across Search, Display, YouTube, Gmail, Discover, and Maps, leveraging Google\’s automation to find high-converting customers for their one-of-a-kind pieces.
  • Extensive Keyword Research: We conducted deep, extensive keyword research to identify not just high-volume, but also highly relevant and high-converting search terms specific to antique jewelry. This included long-tail keywords that indicated strong purchase intent (e.g., \”Victorian sapphire ring,\” \”Art Deco diamond brooch,\” \”Edwardian pearl necklace antique\”), which also informed our PMax asset groups.
  • Highly Targeted Ad Groups and Campaigns (Complementary to PMax): While PMax handled the majority of the budget, we maintained highly targeted ad groups and campaigns for specific, high-value search terms or niche segments. This allowed us to craft ad copy that directly appealed to the client’s discerning target audience and powerfully showcased the unique value proposition and rarity of the store\’s pieces.
  • Strategic Utilization of Ad Extensions: We maximized the use of various ad extensions to enrich the ad experience and provide additional compelling information to potential customers. This included:
    • Sitelinks: Directing users to specific categories like \”Engagement Rings,\” \”Necklaces & Pendants,\” or \”New Arrivals.\”
    • Callouts: Highlighting key selling points such as \”Certified Authenticity,\” \”Complimentary Appraisal,\” and \”Worldwide Shipping.\”
    • Call Extensions: Providing a direct way for interested collectors to inquire about pieces.
    • These extensions significantly increased the visibility and Click-Through Rate (CTR) of the ads.
  • Continuous Monitoring and Optimization: We implemented a rigorous process of continuous campaign monitoring and optimization across all campaign types, with a strong focus on PMax insights. This involved:
    • Adjusting Bids: Regularly refining bids based on keyword performance, conversion value, and competition.
    • Ad Copy Refinement: A/B testing different ad headlines and descriptions to identify the most compelling messages for both traditional campaigns and PMax asset groups.
    • Targeting Refinement: Continuously optimizing audience targeting and negative keyword lists (where applicable) to ensure ads were reaching the most qualified potential buyers and minimizing wasted spend.
    • All adjustments were based on real-time performance data and deep analytical insights.
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Results

Over the last 90 days, the strategically refined Google Ads campaign, with a strong emphasis on Performance Max, delivered exceptional results for Timeless Treasures Jewelry:

  • Total Ad Spend: $23,000
  • Total Purchases Generated: $76,400
  • Return on Ad Spend (ROAS): An impressive 332% ROAS, a dramatic improvement from previous campaigns, with PMax being a key driver of this efficiency.
  • Optimization Score: Achieved almost 99%, indicating meticulously crafted and highly targeted ads.
  • Impressions: Generated over 2.69 million impressions, significantly boosting brand visibility.
  • Clicks: Drove 41,000 clicks to the website, indicating high engagement.
  • Business Impact: Increased website traffic, enhanced engagement, boosted brand awareness, and a noticeable uptick in inquiries and sales, directly translating to profitable growth for the client