Corporate Car Rental Business In NJ, NY. We have generated 2.3k Leads For them Over the last Nine Months


Google Ads Case Study: B2B Corporate Fleet Rentals

Executive Summary

This case study details how I have partnered with Empire Fleet Rentals (a B2B commercial, truck, and corporate car rental service) to navigate the complexities of a highly competitive B2B market and deliver exceptional lead generation. Over a 9-month period, a precisely targeted Google Ads strategy generated 2,130 high-quality conversions at an efficient $21.72 Cost Per Conversion, with a total ad spend of $46,000. Crucially, the diligent monitoring of their CRM revealed a 15% lead-to-conversion rate into large, profitable deals, demonstrating outstanding ROI and a deep understanding of B2B sales cycles.

Client Background

  • Client Name: Corporate Fleet Rentals.
  • Industry: B2B Automotive Rental (Commercial, Truck, Corporate Car Rental)
  • Location/Target Market: New York (NY) and New Jersey (NJ), USA
  • Brief Description of the Client\’s Business: Empire Fleet Rentals is a specialized B2B car rental service operating across New York and New Jersey. They offer a diverse fleet including commercial vehicles (trucks, cargo vans), SUVs, and EVs, catering primarily to businesses in need of long-term corporate rentals, fleet solutions, and specialized commercial vehicle requirements. Their focus is on providing tailored, reliable transportation solutions for business operations.

The Challenge

Empire Fleet Rentals operated within a highly competitive B2B rental market in the densely populated NY and NJ regions. The primary challenge was twofold:

  1. Intense Competition: Numerous commercial rental providers made it difficult to stand out and capture the attention of qualified business clients.
  2. Complex B2B Sales Cycle: B2B lead generation is inherently more challenging than B2C, characterized by a longer sales process and a need for highly specific, decision-maker-level leads. Generic advertising often resulted in high lead costs and a low conversion rate into actual deals.

The objective was to implement a Google Ads strategy that could cut through the competition, attract highly targeted business prospects, and ultimately drive profitable, high-value commercial and corporate rental agreements.

The Solution: Google Ads Strategy

The Solution: Google Ads Strategy for B2B Precision

To address the specific complexities of B2B lead generation in a competitive market, Mahin implemented a meticulously crafted and highly precise Google Ads strategy:

  • Campaign Types Implemented:
    • Google Search Ads: This was the cornerstone, focusing on ultra-specific keywords for commercial vehicle types (e.g., \”commercial truck rental NY,\” \”corporate EV rental NJ,\” \”long term cargo van lease\”).
    • Google My Business / Local Service Ads: For localized B2B searches, ensuring visibility for businesses searching for rentals in specific NY/NJ areas.

Key Strategic Elements & Tactics:

  • Very Targeted Campaigns & Tight Ad Groups: Campaigns were structured with extreme precision, creating \”very tight ad groups\” that focused on distinct vehicle types and specific business needs (e.g., one ad group for \”long-term SUV corporate rental,\” another for \”commercial moving truck hire\”). This ensured maximum relevance between search query, ad copy, and landing page.
  • High-Intent B2B Keyword Research: Extensive keyword research identified highly specific, low-volume but high-intent B2B search terms that indicated a clear commercial need. Negative keywords were rigorously managed to filter out any B2C or irrelevant queries.
  • Compelling & Professional Ad Copy: Ad copy was crafted to speak directly to business decision-makers, highlighting fleet diversity (SUV, EV, Truck, Commercial Cargo, Cargo Van), long-term benefits, corporate solutions, and operational advantages.
  • Strategic Use of Ad Extensions: Employed various ad extensions such as sitelinks (e.g., \”Corporate Fleet Solutions,\” \”Truck & Van Rentals,\” \”EV for Business\”), callouts (e.g., \”Flexible Terms,\” \”Dedicated Account Manager\”), and call extensions to provide comprehensive information and direct contact options.
  • Conversion-Focused Bidding: Bidding strategies were optimized to drive conversions (leads/inquiries) at an efficient cost, balancing volume with the high value of each potential deal.
  • Landing Page Optimization: Ensured that ad clicks led to highly relevant, professional, and easy-to-navigate landing pages on the client\’s website, optimized for B2B lead capture with clear calls-to-action (e.g., \”Request a Corporate Quote,\” \”Get a Commercial Fleet Consultation\”).
  • CRM Integration & Lead Quality Monitoring: A critical component was the continuous monitoring of lead quality directly within the client\’s CRM. This allowed for real-time feedback on which ad strategies were generating the best prospects, ensuring that advertising efforts directly contributed to actual closed deals.

Results

Over a 9-month period, the precisely executed Google Ads campaign for Empire Fleet Rentals delivered exceptional results, particularly in the challenging B2B landscape:

  • Total Conversions (Leads/Inquiries): 2,130
  • Average Cost Per Conversion (CPL): $21.72
  • Total Ad Spend: $46,000
  • CRM-Verified Lead-to-Conversion Rate: A highly impressive 15% of leads generated through Google Ads translated into closed deals within the CRM. This is a significant achievement for B2B long-cycle, high-ticket sales.
  • Profitability & Deal Size: The campaign delivered \”good quality leads\” that resulted in a \”great profitable\” outcome for the client, attributed to the \”big amount\” of each deal, consistent with long-term corporate rentals.
  • Business Impact: The consistent generation of a high volume of quality, high-intent leads significantly expanded Empire Fleet Rentals\’ sales pipeline. The impressive lead-to-conversion rate into profitable deals directly contributed to substantial revenue growth and solidified their position as a go-to provider for commercial and corporate car rentals in NY and NJ.