Google Ads campaign successfully generated 3,930 qualified leads For Propane Business


Google Ads Case Study: Leading Propane Supplier

Client Background

This case study demonstrates how I Have partnered with a leading propane supplier in the USA to significantly boost their lead generation and customer acquisition. Over a 6-month period, a highly targeted Google Ads campaign successfully generated 3,930 qualified leads, comprising 2,000 direct call conversions and 1,930 lead form submissions. With a total ad spend of $56,000, an outstanding $14.37 Cost Per Conversion was achieved, reflecting exceptional efficiency and profitability in a competitive market.

Client Background

  • Client Name: A Leading Propane Supplier
  • Industry: Energy, Propane Gas Supply and Services
  • Location/Target Market: USA
  • Brief Description of the Client\’s Business: The client is a prominent propane supplier offering comprehensive services to residential, commercial, and agricultural customers across the USA. Their services include automatic propane delivery, tank installation and maintenance, emergency services, and equipment sales/rental (e.g., for heating, cooking, generators). They are dedicated to providing reliable, safe, and efficient energy solutions to their diverse customer base.

The Challenge

The propane supply industry in the USA is highly competitive, characterized by numerous regional and national players. The client faced the challenge of standing out and consistently acquiring new customers in a market where pricing, reliability, and local service are paramount. Their primary objective was to generate a high volume of quality leads – specifically direct calls (indicating immediate need) and online inquiries – at a cost-effective rate that would translate into profitable long-term customer relationships for their various services, from residential deliveries to commercial bulk supply.

The Solution: Google Ads Strategy

To address the competitive landscape and drive high-quality lead generation, Mahin implemented a strategic and highly optimized Google Ads campaign:

  • Campaign Types Implemented:
    • Google Search Ads: Formed the backbone of the strategy, targeting high-intent users actively searching for propane delivery, tank installation, and specific propane-powered solutions (e.g., \”propane delivery near me,\” \”residential propane tanks,\” \”commercial propane supplier\”).
    • Google My Business (GMB) / Google Map Ads: Crucial for local service businesses, these ads ensured the client appeared prominently for \”near me\” searches and on Google Maps, driving direct calls and navigation requests.
    • Call-Only Campaigns: Specifically designed to generate high-intent phone calls, recognizing that many propane customers prefer direct communication for urgent needs or detailed service inquiries.
    • Display Remarketing Campaigns (Implied): Used to re-engage website visitors who showed interest but didn\’t convert, reminding them of the client\’s services.

Key Strategic Elements & Tactics:

  • Hyper-Localized & Service-Specific Keyword Targeting: Extensive research focused on precise, local keywords (e.g., \”propane refill [city, state],\” \”emergency propane delivery\”) and service-specific terms (e.g., \”new propane tank installation,\” \”commercial bulk propane\”). This ensured ads reached prospects with immediate and relevant needs.
  • Compelling Ad Copy for Urgency & Trust: Ad copy was crafted to emphasize reliability, safety, timely delivery, and competitive pricing. Unique selling propositions like \”24/7 Emergency Service,\” \”Automatic Delivery,\” and \”Certified Technicians\” were highlighted.
  • Optimized Call Extensions & Forms: Implemented robust call extensions across Search and GMB ads to maximize direct call conversions. Lead forms on landing pages were streamlined for ease of use, capturing essential customer details efficiently.
  • Conversion-Focused Bidding: Utilized automated bidding strategies (e.g., \”Maximize Conversions\” with a Target CPA) to efficiently drive both call and form leads while maintaining the desired cost efficiency.
  • Continuous Monitoring of Lead Quality: Actively monitored the quality of all generated leads, using insights from direct client feedback on call quality and the efficacy of submitted forms. This allowed for ongoing refinement of targeting and messaging to ensure high-intent prospects were reached.
  • Adaptation to Seasonal Demand: Recognized and adapted to the seasonal nature of propane demand (e.g., higher in winter for heating) by adjusting budgets and campaign focus accordingly to maximize lead volume during peak periods.
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Results

Over a 6-month period, the strategic Google Ads campaign delivered outstanding results for the propane supplier, significantly boosting their customer acquisition pipeline:

  • Total Qualified Leads Generated: 3,930
  • Direct Call Conversions: 2,000 (Indicating high immediate intent)
  • Lead Form Submissions: 1,930
  • Total Ad Spend: $56,000
  • Average Cost Per Conversion: $14.37 (an excellent achievement for a service-based business)
  • Business Impact: The high volume of qualified leads, combined with an exceptionally low Cost Per Conversion, provided the client with a robust and sustainable growth engine. The significant number of direct calls underscored the immediate and critical needs being met, contributing to a strong pipeline of new residential and commercial accounts. The client was highly satisfied with the impactful results.