Google Ads Case Study: Supreme Car Repair Shop

Executive Summary

This case study details how Mahin partnered with Supreme Car Repair Shop, a newly established automotive service business, to rapidly build their customer base and drive service bookings through a focused Google Ads strategy. Within just 60 days, the campaign successfully generated 110 qualified leads at a highly efficient total ad spend of $2,160. This effort significantly boosted the new business\’s visibility and bookings for essential services like tire service, oil changes, and brake repairs, demonstrating immediate and impactful growth.

Client Background

  • Client Name: Supreme Car Repair Shop
  • Industry: Automotive Repair & Services
  • Location/Target Market: [Assumed USA, based on previous cases. You can specify city/state if desired.]
  • Brief Description of the Client\’s Business: Supreme Car Repair Shop is a newly launched automotive service center specializing in general car maintenance and repair. Their initial focus is on essential services such as tire service, oil changes, and brake repairs, aiming to establish a trusted reputation and build a loyal customer base in their local community.

The Challenge

As a newly established business, Supreme Car Repair Shop faced the inherent challenge of building brand awareness and acquiring initial customers in a competitive automotive service market. Without an existing reputation or client base, attracting local residents in need of car maintenance was difficult. The primary objective was to generate a consistent flow of leads for their core services quickly and cost-effectively, laying a strong foundation for their new venture. They needed a strategic advertising partner to drive immediate, measurable results and fill their service bays.

The Solution: Google Ads Strategy

To address the challenges of a new business and drive immediate service bookings, Mahin implemented a highly targeted and efficient Google Ads strategy for Supreme Car Repair Shop:

  • Campaign Types Implemented:
    • Google Search Ads: Formed the core strategy, targeting users actively searching for specific car repair services in their local area (e.g., \”oil change near me,\” \”brake repair [city name],\” \”tire service [city name],\” \”auto mechanic [city name]\”).
    • Google My Business (GMB) / Local Service Ads: Crucial for a local business, these ads ensured Supreme Car Repair Shop appeared prominently for local searches and on Google Maps, driving phone calls and directions to their shop.

Key Strategic Elements & Tactics:

  • Hyper-Local Keyword Targeting: Conducted precise keyword research focusing on high-intent, localized search terms for general automotive services. This ensured ads were shown to individuals in their immediate service area actively seeking the specific repairs and maintenance offered.
  • Compelling & Trust-Building Ad Copy: Ad copy was crafted to build immediate trust and highlight key advantages for a new business, such as \”Expert Service,\” \”Affordable Rates,\” \”Certified Technicians,\” and \”Quick Turnaround.\” Calls-to-action were clear (e.g., \”Schedule Service,\” \”Get a Quote,\” \”Call Now\”).
  • Strategic Use of Ad Extensions: Utilized various ad extensions to provide rich information and facilitate direct interaction. This included call extensions for immediate phone bookings, location extensions to highlight their physical address on maps, and sitelinks to specific service pages (e.g., \”Oil Change Specials,\” \”Brake Inspections\”).
  • Conversion-Focused Bidding: Implemented bidding strategies optimized to drive conversions (leads via calls or form submissions) at the most efficient cost. This allowed for maximum lead generation within the allocated budget, crucial for a startup.
  • Optimized Landing Page Experience: Ensured that ad clicks led to clear, mobile-friendly landing pages on the Supreme Car Repair Shop website, making it easy for users to find service information, pricing, and booking options.
  • Continuous Performance Monitoring & Optimization: Maintained rigorous daily and weekly monitoring of campaign performance, analyzing leads, cost, and CPC. Adjustments were continuously made to keywords, ad copy, and targeting to maximize lead volume and maintain cost efficiency.

Results

Within just 60 days, the strategically executed Google Ads campaign for Supreme Car Repair Shop delivered excellent foundational results for the new business:

  • Total Leads Generated: 110
  • Total Ad Spend: $2,160
  • Average Cost Per Click (CPC): $2.52
  • Business Impact: The campaign successfully provided the new car repair shop with a vital influx of initial customers for their core services (tire service, oil changes, brake repairs). This rapid lead generation at a cost-effective rate enabled the business to quickly build its service calendar and establish a strong operational start in the local market, directly contributing to early growth and client satisfaction.