$9,500,000 Revenue Generated in the Last 12 Months With 400% ROAS


Google Ads Case Study: Ava Floral Business NY

Executive Summary

This case study demonstrates how I have partnered with Avas Flowers, one of the top 10 florist companies in the USA, to navigate and dominate a highly competitive e-commerce market using a sophisticated Google Ads campaign. The strategic approach resulted in an outstanding 16.15% Click-Through Rate (CTR), a substantial 87,000 conversions, and generated an impressive $9.53 million in total conversion value, significantly enhancing their market position and ROI.

Client Background

  • Client Name: Avas Flowers
  • Industry: E-commerce, Florist, Gift Delivery
  • Location/Target Market: USA
  • Brief Description of the Client\’s Business: Avas Flowers is recognized as one of the top 10 florist companies in the United States, specializing in online flower delivery services. They offer a vast selection of floral arrangements and gifts for all occasions, catering to a wide customer base across the nation and providing convenient, reliable service for expressing sentiments through flowers.

The Challenge

Avas Flowers operated within an exceptionally fierce and saturated e-commerce market. The primary challenge was to not only maintain but significantly grow their market share amidst intense competition from numerous national and local florists. Attracting the attention of potential customers, driving them to the website, and converting them into paying customers at scale, all while standing out from a crowded field, required a highly strategic and impactful advertising approach. The objective was to increase brand visibility, improve engagement, and ultimately drive a substantial volume of high-value conversions.

The Solution: Google Ads Strategy

To enable Avas Flowers to cut through the competition and achieve their ambitious objectives, Mahin implemented a comprehensive and iteratively optimized Google Ads strategy:

  • Campaign Types Implemented:
    • Google Search Ads: Focused on capturing high-intent users searching for flower delivery, specific floral arrangements, and occasion-based gifts.
    • Google Shopping Ads: Optimized for product visibility, showcasing specific bouquets and gift sets directly in search results.
    • Google Display Network (GDN) Campaigns: Utilized for broad brand awareness and specific targeting of relevant audiences (e.g., those interested in gifts, home decor, or special occasions).
    • Retargeting Campaigns: Re-engaging website visitors who showed interest but did not convert, guiding them back to complete their purchase.

Key Strategic Elements & Tactics:

  • Thorough Market Research: Conducted extensive research into the florist market, meticulously identifying key competitors, understanding evolving market trends, and gaining deep insights into customer search behavior and purchasing patterns. This foundational research informed every aspect of the advertising strategy.
  • Highly Tailored Ad Content: Developed highly tailored and emotionally resonant ad content. Ads were designed to showcase the unique selling points of Avas Flowers\’ products, highlight their value proposition (e.g., \”Fresh, Hand-Arranged Bouquets,\” \”Same-Day Delivery Available\”), and offer compelling promotions to entice potential customers.
  • Rigorous Keyword Optimization: Performed rigorous keyword analysis to select the most relevant and high-performing keywords, including generic terms, specific flower types, occasion-based searches, and branded terms. This ensured ads were displayed to the most relevant audience, maximizing chances of conversion while minimizing wasted spend.
  • Strategic Ad Placement and Scheduling: The Google Ads campaign was strategically scheduled to appear during peak times when the target audience was most likely to be active and ready to purchase (e.g., holidays, weekends, specific gifting seasons). Ad placements were carefully selected across Google\’s network to ensure the right demographics and psychographics were reached.
  • Continuous A/B Testing: A core part of the strategy involved continuous A/B testing on various ad elements, including headlines, ad copy variations, image/visuals, and calls-to-action. This iterative process allowed for rapid identification of the most effective combinations that resonated with the audience and led to consistently higher CTRs and conversions.
  • Effective Retargeting Campaigns: Leveraged data from website visitors to implement sophisticated retargeting campaigns. This re-engaged potential customers who did not convert during their initial visit, reminding them of Avas Flowers\’ offerings and significantly improving overall conversion rates by capturing otherwise lost opportunities.

Results

The meticulously planned and executed Google Ads campaign for Avas Flowers delivered exceptional results, allowing them to thrive in a highly competitive market:

  • Click-Through Rate (CTR): Achieved an outstanding 16.15% CTR, significantly outperforming typical industry benchmarks. This demonstrated the exceptional effectiveness of the ad content and precision targeting in attracting attention.
  • Total Conversions: The campaign generated a substantial 87,000 conversions, showcasing Avas Flowers\’ remarkable ability to convert potential customers into paying ones at scale.
  • Conversion Value: The campaign yielded an impressive $9.53 million in total conversion value, highlighting the high-quality traffic driven by the campaign and translating into a strong return on investment (ROI).
  • Market Leadership: The campaign successfully targeted and captured significant market share within their main market segment, solidifying their position as a top-tier florist in the USA.