CPS Products (MSX A/C Management Centers)– Collect 361 B2B High Quality Leads within 4 months


Google Ads Case Study: CPS Products

Client Background

  • Client Name: CPS Products (Focusing on MSX A/C Management Centers)
  • Industry: B2B Manufacturing, Automotive/HVAC/Refrigeration Tools & Equipment
  • Location/Target Market: USA
  • Brief Description of the Client\’s Business: CPS Products is a renowned manufacturer and supplier of professional tools and equipment for the HVAC/R (Heating, Ventilation, Air Conditioning, and Refrigeration) and automotive industries. Their MSX A/C Management Centers are advanced, high-ticket solutions designed for automotive service centers and technicians, offering precise and efficient A/C system diagnostics and servicing capabilities. They cater to businesses seeking to enhance their service offerings and operational efficiency.

The Challenge

CPS Products faced the challenge common to specialized B2B manufacturers: effectively reaching a highly specific target audience (automotive service centers, dealerships, and professional technicians) for their high-value MSX A/C Management Centers. The primary hurdle was generating a consistent volume of high-quality leads that would translate into actual sales, given the significant investment required for such equipment. Generic advertising often resulted in unqualified inquiries, leading to high lead costs and inefficient sales cycles. The objective was to implement a Google Ads strategy that pinpointed decision-makers and generated leads with a genuine intent to purchase.

The Solution: Google Ads Strategy

To overcome these challenges and drive qualified lead generation for CPS Products\’ MSX line, Mahin implemented a focused and data-driven Google Ads strategy:

Campaign Types Implemented:

  • Google Search Ads: Primarily focused on capturing high-intent B2B search queries from automotive service professionals and businesses looking for A/C management solutions, diagnostic equipment, or specific MSX product features.
  • Google Display Network (GDN) (Implied): Potentially used for targeted awareness campaigns to specific industry audiences or remarketing to website visitors.
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Key Strategic Elements & Tactics:

  • Hyper-Targeted Keyword Research: Conducted exhaustive keyword research to identify highly specific, long-tail, and high-intent B2B search terms. This included phrases like \”automotive A/C service machine,\” \”MSX refrigerant recovery machine,\” \”car air conditioning diagnostic equipment,\” and competitor-specific terms. This ensured ads were shown to users actively researching purchasing solutions.
  • Precision Ad Group & Ad Copy Creation: Developed tightly themed ad groups with compelling ad copy that directly addressed the technical needs and business benefits for automotive service centers. Ad copy highlighted the unique features, precision, and ROI of the MSX A/C Management Centers.
  • Strategic Use of Ad Extensions: Utilized various ad extensions to provide additional information and enhance ad visibility. This included sitelinks to product specifications, callouts for benefits like \”Advanced Diagnostics\” or \”Increased Efficiency,\” and call extensions for direct inquiries.
  • Landing Page Optimization: Ensured that ad clicks led to highly relevant and informative landing pages on the CPS Products website, specifically for the MSX A/C Management Centers. These pages were optimized with detailed product information, technical specifications, and clear calls-to-action for lead submission (e.g., \”Request a Quote,\” \”Schedule a Demo\”).
  • Conversion-Focused Bidding: Implemented bidding strategies optimized for lead generation, such as \”Maximize Conversions\” or \”Target CPA,\” to efficiently drive inquiries from the most qualified prospects.
  • Continuous Performance Monitoring & Optimization: Maintained rigorous daily and weekly monitoring of campaign performance. This involved ongoing adjustments to bids, refinement of keyword lists (including negative keywords to filter out irrelevant searches like \”home A/C repair\”), and A/B testing of ad copy to continuously improve lead quality and volume.

Results

Over a 4-month period, the strategically executed Google Ads campaign delivered outstanding results for CPS Products\’ MSX A/C Management Centers:

  • Total Qualified Leads Generated: Over 361
  • Total Clicks: 36,000
  • Average Cost Per Click (CPC): $1.26
  • Lead Quality: The campaign consistently generated high-quality leads, which translated into a good closing rate for CPS Products\’ high-ticket items.
  • Business Impact: The consistent influx of qualified leads significantly expanded CPS Products\’ sales pipeline for their MSX line. The high closing rate demonstrated the effectiveness of reaching the right audience with relevant messaging, directly contributing to increased sales and market penetration. The client expressed high satisfaction with the results.