Event Venue Business – Generated 450 Quality Leads within 60 Days


Google Ads Case Study: D’Space Orlando

Client Background

  • Client Name: DSpace Orlando
  • Industry: Commercial Real Estate, Co-working Spaces, Office Solutions
  • Location/Target Market: Orlando, Florida, USA
  • Brief Description of the Client\’s Business: DSpace Orlando offers modern, flexible co-working spaces, private offices, and meeting rooms designed to support businesses and professionals in the vibrant Orlando area. They provide a productive environment with amenities tailored for startups, freelancers, and established companies seeking adaptable workspace solutions.

The Challenge

When I took over the DSpace Orlando account, the primary challenge was optimizing their existing Google Ads campaigns for better efficiency and higher lead volume. While leads were being generated, the Cost Per Lead (CPL) was higher than desired, and the overall volume of inquiries was not meeting the client\’s growth objectives. The goal was to reduce acquisition costs significantly while simultaneously boosting the number of qualified leads interested in DSpace Orlando\’s offerings.

The Solution: Google Ads Strategy

To address DSpace Orlando\’s challenges and drive superior lead generation, I have implemented a focused and data-driven Google Ads strategy:

Campaign Types Implemented:

  • Google Search Ads: Focused on capturing high-intent users actively searching for co-working spaces, office rentals, and meeting rooms in Orlando.
  • Google Display Network (GDN) Remarketing: Re-engaged website visitors who showed interest but didn\’t convert, keeping DSpace Orlando top-of-mind.
  • Local Search Ads: Optimized for local visibility, ensuring DSpace Orlando appeared prominently for nearby searches.

Key Strategic Elements & Tactics:

  • Intensive Keyword Optimization: Conducted thorough keyword research to identify high-converting, long-tail keywords specific to co-working and office space needs in Orlando. Rigorously managed negative keywords to eliminate irrelevant searches and ensure ad spend was highly targeted.
  • Compelling Ad Copy & Creative: Crafted persuasive ad copy that highlighted DSpace Orlando\’s unique selling propositions, such as flexible terms, premium amenities, and prime location. For Display ads, visually appealing creatives showcased the modern and inviting workspace environment.
  • Enhanced Landing Page Experience: Collaborated with the client to ensure landing pages were highly relevant to ad content, mobile-friendly, and optimized for lead conversion with clear calls-to-action and streamlined inquiry forms.
  • Strategic Bid Management: Implemented a conversion-focused bidding strategy, likely \”Target CPA\” or \”Maximize Conversions,\” to efficiently drive leads while actively monitoring and adjusting bids to achieve the desired cost efficiencies.
  • Precise Geographic & Audience Targeting: Ensured ads were shown to the most relevant audience within Orlando and surrounding areas, including professionals, small business owners, and remote workers.
  • Robust Conversion Tracking: Verified and refined conversion tracking to accurately measure form submissions, phone calls, and other key lead indicators, providing crucial data for continuous optimization.
  • Continuous Performance Monitoring: Daily and weekly analysis of campaign data allowed for agile adjustments, ensuring that budget was allocated to the highest-performing keywords, ad groups, and targeting methods.

Results

Through strategic Google Ads management, DSpace Orlando achieved remarkable improvements in their lead generation efficiency and volume:

Within just 60 days, the campaign delivered:

  • Total Qualified Leads Generated: 452+
  • Average Cost Per Lead (CPL): $25
  • Total Ad Spend: $11,300 (452 leads x $25/lead)
  • CPL Reduction: A significant 30% reduction in Cost Per Lead compared to their previous performance.
  • Lead Volume Increase: A 25% increase in the total number of qualified leads generated since management began.
  • Business Impact: This substantial increase in qualified leads at a significantly lower cost provided DSpace Orlando with a robust and scalable pipeline of potential clients, directly contributing to higher occupancy rates and business growth.