Vachon Rental Company: We Have Generated Over 320 Car Booking Leads Within Four Months


Google Ads Case Study: Vachon Car Rental Company

Executive Summary

This case study demonstrates how I Have successfully replicated a proven Google Ads strategy for Vachon Car Rentals, a leading car rental service in Cranston, RI. Leveraging the same highly effective approach that delivered outstanding results for a previous client, the campaign generated 373 car bookings within a 4-month period (January to April 2025) at an efficient $12.57 Cost Per Conversion. This achievement underscores the consistency and scalability of Mahin\’s strategy in driving tangible booking results for car rental businesses.

Client Background

  • Client Name: Vachon Car Rentals
  • Industry: Automotive, Car Rental
  • Location/Target Market: Cranston, RI, USA
  • Brief Description of the Client\’s Business: Vachon Car Rentals provides reliable and convenient car rental services in Cranston, Rhode Island, catering to a diverse clientele seeking temporary transportation solutions. Their commitment to customer satisfaction and a well-maintained fleet positions them as a trusted choice in the local market.

The Challenge

Similar to many local car rental businesses, Vachon Car Rentals\’ primary challenge was to consistently fill their booking calendar and maximize the utilization of their vehicle fleet. They needed a targeted and efficient advertising solution to attract customers actively searching for car rentals in the Cranston area. The objective was to drive direct bookings to ensure high operational efficiency and maintain profitability in a competitive local market.

The Solution: Google Ads Strategy

Building on the successful blueprint established with a similar car rental client, Mahin implemented a highly focused and performance-driven Google Ads strategy tailored for Vachon Car Rentals\’ local market:

  • Campaign Types Implemented:
    • Google Search Ads: Formed the core of the strategy, targeting users with explicit intent to rent a car in or around Cranston (e.g., \”car rental Cranston RI,\” \”rent a car near me,\” \”van rental Rhode Island\”).
    • Google My Business (GMB) / Google Map Ads: Crucial for local service businesses, these ads ensured Vachon Car Rentals appeared prominently for nearby searches and on Google Maps, driving essential calls and direct visits.
    • Dynamic Remarketing (Implied): Designed to re-engage website visitors who showed interest but didn\’t convert, keeping Vachon Car Rentals top-of-mind and encouraging return visits to complete bookings.

Key Strategic Elements & Tactics:

  • High-Intent Local Keyword Targeting: Extensive research focused on identifying precise, commercial-intent keywords that indicated a clear need for car rental services within the Cranston, RI area. Negative keywords were diligently managed to filter out irrelevant searches.
  • Compelling Ad Copy & Extensions: Ad copy was crafted to highlight Vachon Car Rentals\’ local advantages and key selling points (e.g., \”Local Cranston Rental,\” \”Easy Online Booking,\” \”Competitive Rates\”). Ad extensions (sitelinks, callouts, call extensions) provided additional information and direct pathways to conversion.
  • Conversion-Focused Bidding: Bidding strategies were optimized to drive confirmed bookings at the most efficient cost, ensuring maximum return on ad spend.
  • Landing Page Optimization: Ads directed users to relevant and user-friendly pages on Vachon Car Rentals\’ website, facilitating a seamless booking process that converted interest into action.
  • Transparent Performance Tracking: Meticulous tracking of all bookings and their sources provided clear visibility into the campaign\’s direct impact on revenue and operational capacity, confirming the quality and volume of conversions.
  • Dynamic Budget Management: Campaigns were flexibly managed to align with car availability, including strategic pausing when the fleet was fully booked. This proactive approach maximized ROI by ensuring ad spend was never wasted.

Results

Over a 4-month period (January 2025 to April 2025), the Google Ads campaign for Vachon Car Rentals delivered impressive results, successfully replicating the achievements seen with Supreme Rental NH:

  • Total Car Bookings Generated: 373
  • Average Cost Per Conversion (Booking): $12.57
  • Total Ad Spend: $4,689.61 (calculated from 373 bookings * $12.57/booking)
  • Total Impressions: 102,000
  • Business Impact: The campaign significantly increased Vachon Car Rentals\’ booking volume, contributing directly to higher fleet utilization and operational efficiency. The consistent flow of qualified leads at an affordable cost allowed them to maximize their revenue potential, resulting in high client satisfaction.