This Supplements Company Leveraged Google Ads with The Ninja King: Increasing Revenue by 50% with a 700% ROAS
Blast Vitality is an online retailer of health and wellness products, ranging from supplements to workout equipment. The company was founded in 2019 and has since been dedicated to providing its customers with high-quality products that promote healthy living.
In this case study, we’ll talk about how The Ninja King helped this company increase their revenue using Google Ads.
Case Study Metrics:
Date Range: March 1st – March 31th 2023
Ad Spend: $3083
Increase in Conversions: 52%
Increase in CPC: 5%
Decrease in Cost: 38%
Geographic Location Of The Company: South Africa
Challenge
One of the biggest challenges we faced with Blast Vitality's shopping campaign was the highly competitive nature of the supplement industry. Many other companies were also advertising similar products, making it difficult to stand out and generate conversions. Additionally, the client had a limited monthly budget of $4,000 for their campaign, which made it even more challenging to achieve the desired results.
Solution
1- Performance Monitoring: We closely monitored the campaign's performance and made ongoing optimizations to improve results. This included adjusting bids for specific products, adding negative keywords to exclude irrelevant search queries, and testing different product images and descriptions to improve performance.
2-Feed Optimization: We conducted thorough feed optimization to ensure that the product listings were complete and accurate. This helped us to improve the campaign's relevancy and visibility in Google search results.
3- Conversion Rate Optimization (CRO): We optimized the website's design and layout to improve the user experience and increase the chances of conversions. This included implementing clear and visible calls-to-action, simplifying the checkout process, and optimizing product pages.
4- Google Analytics Setup: We set up Google Analytics to track the campaign's performance and measure the success of our optimizations. This helped us to identify areas for improvement and make data-driven decisions.
5- Bid Management: We used a combination of manual and automated bidding strategies to ensure that we were getting the most out of the client's budget. We monitored the campaign's performance closely and adjusted bids as needed to maximize results.
Results
The campaign was a massive success, achieving the following results:
Increased Revenue: In the last month, we spent $3.83k on Google Ads for Blast Vitality, and generated a revenue of $27.5k, resulting in a return on ad spend (ROAS) of 7.2x.
Improved Conversion Rate: The campaign's conversion rate increased by 52%, indicating that our optimizations were successful in driving more conversions.
Higher Click-Through Rate: The campaign's click-through rate (CTR) increased by 27%, indicating that our feed optimization was successful in improving the campaign's relevancy and driving more clicks.
