We were responsible for generating $31.6k in total Sales Revenue for a Ecommerce company in the first 1 month of our engagement. We also drove their average cost per Acquisition down to $15% With 1400% Return on Ads spend
We were responsible for generating $5.2Million in total Sales Revenue for a Gold and Diamond Jewelry company in the first 3 months of our engagement. We also drove their average cost per Acquisition down to $10% With 490% Return on Ads spend
Client Background: The client is an antique jewelry store that specializes in selling unique, one-of-a-kind pieces to collectors and enthusiasts. The client had been running Google Ads for several months but was struggling to see a positive return on investment (ROI).
Campaign Objective: The objective of the campaign was to improve the client’s ROI and generate more sales for the store. The campaign aimed to increase brand awareness and drive more qualified traffic to the client’s website.
Strategy: To achieve the client’s objectives, the following strategies were implemented:
Results: Over the last 90 days, the campaign has generated almost 327% return on ad spend (ROAS), exceeding the client’s expectations. The optimization score for the ads is almost 99%, indicating that the ads are well-crafted, targeted, and designed to generate conversions. The client has seen a significant increase in website traffic, with a high percentage of visitors spending more time on the site and engaging with the content. The client’s brand awareness has also increased, resulting in an uptick in inquiries and sales.
Conclusion: This case study demonstrates the power of a well-planned and executed Google Ads campaign. By leveraging data-driven insights, identifying the right keywords, and creating highly targeted ads, the client was able to achieve exceptional results in a short period. The campaign’s success highlights the importance of ongoing optimization and monitoring to ensure that the ads continue to perform at peak efficiency.
In 60 days, our Feed-only P-MAX campaign reduced advertising costs by $40k and increased revenue by $49k, resulting in a significant improvement in ad performance, higher conversion rates, and improved ROI. We optimized the account structure and keyword targeting to increase website traffic and engagement.
Our agency exists to deliver digital advertising performance by solving complex problems with grit, creativity and at least a little bit of intelligence